For HVAC Business Owners

Your techs are
getting paid to drive.

Every minute your HVAC techs spend in a windshield costs you real money — whether they're on a job or not. Most HVAC owners have never calculated that number. Find out yours in 60 seconds.

Calculate My Windshield Cost →
Takes 60 seconds  ·  No sales call  ·  No pitch
The Problem

Busy as hell.
Nothing to show for it.

You know your revenue. You probably know your material costs. But most HVAC owners have never calculated what their techs cost per hour — across every hour they're on the clock, not just on a job.

Drive time is paid time. Supply house runs are paid time. Traffic, wrong addresses, waiting on parts — all paid time. Across a crew of five, 90 minutes a day adds up to real money every single week.

"Your accountant tells you what happened to your money. We show you why it keeps happening — and what it costs you every week you don't fix it."

The average HVAC company runs on a net margin of 5.3%. At that margin, hidden operational waste isn't a minor inconvenience — there is no room for it. The math doesn't lie. Most owners just haven't run it.

2,080
Hours you pay each full-time tech per year — productive or not
5.3%
Average HVAC net margin. There is no room for waste at that number.
5–15%
How much most contractors are underpricing jobs because they never tracked actual costs
Real Businesses. Real Numbers.

The math has always been there.
Most owners just never ran it.

These are real stories from real businesses. Different industries, different problems — one pattern every time.

Case 01
$18,000
The Cost of One Meeting
A leadership team started their weekly meeting 10 minutes late. At their blended hourly rate, they were $18,000 in the hole before the first slide. The meeting was designed to improve profitability.
Case 02
$17
The Cost-Control System That Cost More Than It Saved
A company discovered it spent at least $17 to process and approve every invoice — even ones worth less than that. In one afternoon, raised the auto-approval threshold and recovered thousands of admin hours annually.
Case 03
$200
The Pizza Party That Paid for Itself
A monthly $200 lunch unlocked direct frontline intelligence. One insight from the front lines removed friction from the customer experience and generated quantifiable bottom-line impact.
Case 04
50%
Meeting Time Cut in Half
One rule change cut a 90-minute weekly meeting to 20 minutes. Same agenda. Same decisions. Half the cost. The problem was never the agenda — it was the process running the meeting and the people mandated to attend it.

Every one of these started the same way: well-intentioned behavior, unchecked by math, producing the opposite of its intended result. The fix is never complicated. You just have to know where to look.

Who Is Behind This

30 years.
One translation.

I grew up around small business. I spent 30 years learning how large, well-funded companies operate — alongside executives trained at Harvard and Yale — inside VC-backed companies, managing teams and finding the money hiding in plain sight.

Now I translate one for the other. This thinking used to only exist inside companies with millions in funding. Home service business owners never had access to it. Until now.

30
Years of corporate operations experienceTrained alongside Harvard and Yale MBA executives. Never publicly published. Not in any AI tool.
$80M+
In operational waste identified and recoveredAcross 25 years and dozens of organizations — people, process and systems. The business equivalent of money in the couch cushions, found at scale.
24
Years working with founders on finding their money. Being great at HVAC got you the business. It didn't come with a manual for running one. Great technicians don't automatically become great operators. That gap is exactly where the money hides.
"Your accountant tells you what happened. I show you why it keeps happening — and what it costs every week you don't fix it."
— Upside Guide
The Upside Guide Promise
In 30 days, I show home service business owners exactly where they're bleeding money and hand them the fixes — ranked by fastest payoff — so they win fast and keep going. Without spending more on marketing.

Find out what windshield time is costing you.

Plug in four numbers. Get your blended crew burn rate, your annual windshield cost and exactly how much you recover with a 20-minute daily reduction. Your results are delivered by email — with a full breakdown and next steps.

↓   The calculator is right below   ↓
Free Tool
For Home Service Business Owners

What Is Your
Drive Time
Costing You?

Your crew gets paid whether they're on a job or stuck in traffic. Plug in 4 numbers and see the real annual cost — most contractors have never seen this figure.

Most home service businesses find between $30,000–$80,000 in annual windshield time waste
1
Your Labor Cost
What Does Your Crew Actually Cost Per Hour?
Most owners think in terms of wages. But every employee is paid for 2,080 hours per year — whether they're on a job, driving, or waiting. That's 52 weeks × 40 hours. Vacations, holidays, slow days — all paid.
52 weeks × 40 hours = 2,080 paid hours per employee per year
Hourly burn rate = Total annual payroll ÷ (employees × 2,080)
$
2
Your Drive Time
How Much Time Is Your Crew Spending in Windshields?
This is time you are paying for that produces zero revenue. Include travel to job sites, between jobs, supply runs — any time your crew is in a vehicle on your dime.
Please fill in all four fields above.
✓
Your Results

Your Blended Hourly Burn Rate

$0
per hour across your entire crew
Daily Windshield Cost
$0
per day, all employees
Weekly Windshield Cost
$0
every single week
Annual Windshield Cost
$0
paid for zero revenue

What This Means For Your Business

Get Your Full
Profit Leak Report

We'll send you a personalized one-page report with your numbers, what they mean, and the one fix most home service businesses make first — ranked by fastest payoff. No fluff. The math speaks for itself.

No spam. No countdown timers. Just your numbers.
✓

Report on its way.

Check your inbox. Your personalized Profit Leak Report includes your windshield time cost, what's driving it, and the fastest fix most home service businesses make first.

Your Profit Leak Report — Windshield Time Analysis
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Upside Guide · The math speaks for itself. · upsideguide.com

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